The main character of the film “Cam” is webcam model Alice, who promotes her account under the nickname Lola on the site. Her popularity is growing rapidly, the girl reaches the 50th place in the top, but immediately loses it because of another model who promised the audience to undress if Lola’s rating falls by 10, and this indicates a huge competition in such a business. After that, Lola decides to broadcast together with another girl on whom she uses a traumatic sex toy, and this idea brings her success. Throughout the film, we see the brutality of ordinary people’s erotic fantasies.
The next morning, Alice finds that she cannot log into her account, and the broadcast is carried out by her exact copy. The girl turns to the site’s support service for help, but they do nothing. Later, when Lola goes to the police in complete desperation, the law enforcement officers do not want to listen to her, and one of them tries to negotiate sex with a girl. We see that in today’s world a person can be left alone with his problem, and those whose job it is to support and protect those affected by anything can easily ignore their duties. In addition, webcam models are sexualized and not perceived as people with real difficulties.
The webcam shows Alice’s family, consisting of her mother and younger brother Jordan, who knows about her sister’s work and is initially sympathetic. At Jordan’s birthday party, his friends find a broadcast hosted by a fake Lola while the real one is near her family. As a result, Jordan fights with his friend, and Alice’s mother finds out about how her daughter really earns. The holiday is ruined, Lola leaves. Returning to her mother’s house later, Lola tries to prove to her mother that she was not on the air on her brother’s birthday, but she does not want to listen. However, she accepts her daughter’s decision, although she speaks very dryly about it, and Jordan’s attitude towards Alice becomes the opposite: he does not even greet his sister. Of course, people who choose professions like Lola’s face condemnation and rejection even in the circles closest to them. But, as we will learn later, all this is surmountable.
Meanwhile, fake Lola announces a joint stream with a girl named BabyGirl, who is in the first place in the top cam models and acts on broadcasts as if she does not make any effort for this. Alice begins to suspect that something is wrong not only with her account when she goes to the BabyGirl stream and hears the same phrases that were said by the fake Lola on one of her broadcasts, and decides to meet with Barney, who supports many models including Lola. He tells the girl about his meeting with BabyGirl and shows a photo together. Through this, Alice manages to find information about Baby’s identity. It turns out that she is dead. At that moment, the fake Lola starts broadcasting, and Barney’s anger falls on Alice, who suspects her of intending to divorce him. The shocked girl manages to escape
Lola finds the accounts of all the girls who have streamed with BabyGirl since her death and discovers Tinker as each of them’s “best friends”. Tinker is Lola’s lover. He even found a job next to her to be closer to Alice, and one day he showed up to work for her mother. Lola Tinker is scary and annoying. Another problem with webcams is the likelihood of stalkers appearing in real life, the violation of personal space. However, in her desire to deal with the fake Lola, Alice is ready for anything, and she comes to Tinker’s house, where she tells him about her problem, and he promises to help. But soon Alice catches him masturbating to her clone. The man admits that he knows about such a phenomenon, but claims that he has nothing to do with it. It is unknown if this was true, as his crush on Lola is a great motive to create a situation
Upon returning home, Alice buys a private conversation with fake Lola and asks her to broadcast them live, and then starts a game in which the fake Lola had to repeat each action after the real one, and the audience had to determine the winner. When Alice starts smashing her face against the table, it becomes clear that no real damage appears on Lola, but only loads with a slight delay. Fake Lola is a digital clone created by an unknown phenomenon that has already taken over some accounts. After hurting herself badly, Alice wins and gets the password to the account that once belonged to her. The girl removes it.
At the end of the movie, Alice changes her appearance in order to get a new account on the same cam site. Her mother helps her make up, which speaks of reconciliation with her family. Wearing a wig, the former Lola goes on air, starting from scratch. This ending can be interpreted in different ways. On the one hand, in this way the filmmakers can show that, despite the difficulties, a person should continue to do what he loves – Alice is optimistic about the future. On the other hand, the ending may seem ominous, because Lola risks stepping on the same rake twice. Digital clones of webcam models can be perceived as part of their consciousness, playing for the audience, which completely replaces them. In doing such work, a person puts on a mask, and the lies in which he is immersed can have a devastating effect on his life. Thus, the message of the film can be both encouraging and cautionary.